Shop Small Henderson

WSDBA cut logo

“Shop Small Henderson” Invites Holiday Shoppers to Support Local Retail on Water Street on Saturday, November 27, 2021”

Holiday shopping event will feature local merchants, music and Santa Clause

(click below for Merchant info)

Las Vegas, NV. – In partnership with the State of Nevada Business & Industry, the Small Business Administration, the Henderson Chamber of Commerce and the Henderson Redevelopment Agency, the Water Street District Business Association (WSDBA) will co-host the City of Henderson’s annual Shop Small Henderson event on Saturday, November 27 from 10 a.m. to 3 p.m.

Participating businesses throughout the Water Street District will offer special promotions celebrating Small Business Saturday.

Additionally, this year there will be family friendly entertainment on the Water Street Plaza. Join us throughout the day as we focus on local talent from across the valley.

  • 10:00 am-12:00 pm – Mikey VIP-DJ with Music and Games, Contests -On the Mobile Stage at Events Plaza
  • 10:30-11:30 am – Water Street’s Got Talent (Hidden Talent Contest)
    Sign up with Angelica at the DJ stand
  • 11:30 am-12:00 pm – Ugly Sweater Contest
  • 12:00 pm-1:00 pm – School of Rock-Green Valley performing on the Mobile Stage on Events Plaza
  • 11:00 am-12:00 pm – Basic High School Choir will be strolling on Water Street
  • 1:00 pm-2:00 pm – Basic High School Choir will be performing on the stage
  • 2:00 pm-3:00 pm – School of Rock Summerlin performing on the Mobile Stage on Events Plaza

Businesses located in the Water Street District can sign up with American Express to promote their business at:

About the Water Street District Business Association:
The Water Street District Business Association (WSDBA) is a group of dedicated business leaders committed to the shared success of the enterprises located on and around historic Water Street in downtown Henderson, Nevada. Together, association members develop strategies and serve as problem-solvers and visionaries for the entire district and act as advocates in the community and other organizations. WSDBA members enjoy a wide range of Benefits, from additional exposure and marketing opportunities to the satisfaction of knowing they’re shaping the future of our community for generations to come.

For additional information, visit Follow the WSDBA on Facebook at @HendersonWSDBA or on Twitter at @hendersonwsdba.


2019 Shop Small Henderson Event

Planned Marketing

▪ Posters for all WS merchants
▪ 3+ press releases between 9/20 and 11/20 – distributed to 100+ local and national media outlets
▪ Videos – starring you. Target distribution approximately 11/1.
▪ Collaboration with AmEx Coalition
▪ FREE Shop Small items for your business – when signed up with
▪ Partnerships with State of NV Business & Industry, Small Business Association, SCORE, HCC, COH, VEaM
▪ Exclusive SSH Sponsorship Options
▪ TV and Radio PSA
▪ Social Media immersion – Facebook,
▪ Digital signage at multiple locations
▪ Street pole banners, flags and other many other banners hung all over town
▪ WSDBA website with specific Shop Small Community event
▪ WSDBA t-shirts for participants
▪ WSDBA posters to hang in your business
▪ WSDBA events focused on the event
o September WOW
o November Rall-E
▪ Outside speaking events promoting Shop Small Henderson
▪ Event information distributed to neighborhood newsletters

History of Small Business Saturday

Small businesses are hurting from an economy in recession. In an effort to support local shops that make our communities strong, American Express launches Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.

ne year later, as the Shop Small Movement gains momentum, local officials across the nation take notice and promote Small Business Saturday. In 2011, the Senate unanimously passes a resolution in support of the day and officials in all 50 states participate. It even gets a shout-out from the president of the United States.

In 2013, more than 1,400 individuals and organizations sign up as Neighborhood Champions to rally their communities with events and activities on Small Business Saturday and that number continues to grow. By 2018, there were more than 7,500 Neighborhood Champions across all 50 states. They’re not alone. Beginning in 2011, business associations, nonprofit trade groups, municipalities, and public officials started to unite by forming a Small Business Saturday Coalition, encouraging everyone to Shop Small. And nearly 100 corporations lend their official support to the movement.

In 2018, U.S. consumers reported spending a record high of an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday. Over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 2010 — that’s $103 billion over 9 days alone.

As shopping small catches on in communities everywhere, Small Business Saturday goes from a cause to a day of community celebration. 96% of consumers who reported shopping on Small Business Saturday said the day makes them want to Shop Small all year long, not just during the holiday season.

Small Business Saturday continues to be an annual holiday shopping tradition — just one part of the larger Shop Small Movement to support small businesses every day and everywhere. Because a visit to the family-owned framing shop or a stop at the neighborhood taco truck not only supports our local economies, but also promotes thriving communities. That’s why American Express is proud to back Small Business Saturday and the Shop Small Movement.

WSDBA President Mikel Conrad worked closely with the AmEx Coalition to bring Shop Small to Water Street. He worked with Vegas Events and More and the WSDBA to coordinate efforts along Water Street and at the Plaza. We had just begun.

Vision – WSDBA President Maria Bailey’s vision was to have Water Street lined with blue and white Shop Small balloons showcasing the local merchant’s storefronts, leading everyone to the Events Plaza full of tents with small businesses selling their wares.

Reality – Hundreds of balloons lined the Water Street and it was so exhilarating to see lines of shoppers waiting to enter different merchant’s businesses. Over 100 vendors filled the Events Plaza. Over 450 Shop Small canvas bags were handed out, several tv stations stopped by to kick off the event and to talk to vendors and shoppers. Mayor March was interviewed on CBS radio.

shop small

Shop Small Henderson grows into big deal for businesses